Representative democracies rely upon elections to establish and maintain the link between the will of the people and the elites chosen to represent the public will. This course will examine three interrelated concepts of the American electoral process: voting, campaigns, and elections. First, we will examine the theories and methods employed to identify likely voters and the factors that impact their vote choice. Furthermore, we will identify some of the barriers that help explain why others do not vote. Second, we will turn our attention to presidential elections. We will identify the distinct factors that determine a campaign’s effectiveness—the ground game, the candidate and their message, and campaign advertisements—as well as the structural factors that influence an electoral outcome. We will trace the 2014 Presidential Elections to weigh the extent to which aspects of the campaign versus structural factors mattered in its outcome. We will conclude by looking ahead to the 2016 Presidential Election.